June 22nd' 2011, New Delhi: Toyota today announced that the much awaited Etios Liva will be launched on the 27th of June in Delhi. The company had earlier deferred the launch of the Etios Liva from April to June. The decision was taken to reduce the long waiting period resulting from the overwhelming response received for the Etios.

The Etios Liva will be Toyota's foray into the highly popular premium hatchback segment. Stylishly designed for today's youth, Etios Liva will be competitively priced and will offer functionality and value for money. Keeping the target customer in mind a slew of youthful and fun filled activities have been lined up as a part of the marketing campaign. The show stopper is the TV ad campaign, which will feature music composed by the music maestro A.R.Rahman.

The concept vehicles of the Etios and Etios Liva were first unveiled at the Auto Expo last year in Delhi , creating a lot of buzz, and later traveled across the country with the 'Toyota Q-World' reaching out to more than 1 lakh prospective customers.

Sandeep Singh, DMD Marketing, Toyota Kirloskar Motor said: "We are very happy to announce our entry into the popular premium hatchback segment with the Etios Liva. The Etios has been very well received by our customers across the market. We have delivered more than 20,000 cars as on date. We have successfully reduced the waiting period to less than 1 month by undertaking necessary steps to increase the production. We look forward to a good response for the Etios Liva. Details will be announced at the time of the launch."

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Overview of TKM

Company name	Toyota Kirloskar Motor Private Limited
Managing Director	Hiroshi Nakagawa
Established	October 1997 (start of production: December 1999)
Location	Suburb of Bangalore, Karnataka State
Products	Etios, Etios Liva, Corolla Altis, Innova and Fortuner manufactured in India. Camry, Prado, Land Cruiser and Prius imported as CBUs.
Annual production capacity	Approx. 80,000 units
Equity participation	TMC: 89%, Kirloskar Group: 11%
Number of employees	Approx. 5,000 +
Land area	Aprox. 432 acres (approx.1,700,000 m2)
Building area	74,000 m2

Overview of TKM 2^nd Plant

Location	On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products	Etios, Etios Liva (Petrol & Diesel)
Start of Production	December 2010
Installed Production capacity	70,000 units

For any further Queries please contact:

Toyota Kirloskar Motor Pvt. Ltd.	BUZZ Communications Pvt. Ltd.
Tarunya Mohan Mobile :0-97409 00029 Email :   tarunyamohan@toyota-kirloskar.co.in	Rajat Gupta / Sarojini / Achal Paul Mobile :0-99535 00503 /98100 06148 / 98101 62377 Email :  rajat@buzzcomm.in/ sarojini@buzzcomm.in/ achal@buzzcomm.in