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Product Highlights

New Exterior Features

• All New Quartz Brown Color
• Black Accents on Grille ,Fog Bezel, Scuff Plates , Roof Rails
• Body color cladding
• X Edition badge
• Reverse Parking Camera

New Interior Features

• Instrument Panel with new Carbon Fiber Finish
• New Black & Grey Seat Fabric
• Stylish 6.8” Touch Screen Audio Console With Reverse Camera Display

Safety (Standardized across all grades)

• Dual Front SRS Airbags
• Anti-Lock Braking System (ABS) with Electronic Brake-force Distribution (EBD)
• Front Seat Belts with Pre-tensioner and Force Limiter
• Rear 3-point seat belts with ELR(Emergency Locking Retractors)Rear Removable Head Rest
• ISOFIX child seat locks

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New Delhi, September 28, 2017: Toyota Kirloskar Motor today announced the launch of limited edition of Etios Cross called “Etios Cross X-Edition”. Loaded with an array of new features and sporting a more sporty and stylish look, the new version is designed to delight customers with its youthful design, unbeatable safety features and unmatched performance.

Toyota has upgraded the Etios Cross X-Edition with a host of special add-ons such as the new black accents on front grille & fog lamp bezels, body color cladding, instrument panel with new carbon fiber finish, new 6.8” touch screen audio with reverse camera display, new seat fabric, reverse parking camera and an X edition badge. Adding to the enhanced look and spruced up interiors, the limited edition also boasts of best in class safety features such as the Dual Front SRS Airbags, Anti-Lock Braking System (ABS) with Electronic Brake-force Distribution (EBD), and Front Seat Belts with Pre-tensioner and force limiter. The New Cross X Edition, is available in a new Quartz Brown color and a powerful 1.4L Diesel engine and a 1.2L Petrol engine. The price starts at Rs 6,64,300/- (ex-showroom Delhi).

As one of the first crossovers in the segment, to hit the Indian roads, Etios Cross’s unique design makes a statement which appeals to the customers looking for a car with a distinct identity. The Etios Cross X-Edition is compact on the outside yet spacious inside.

Speaking on the launch, Mr. Akitoshi Takemura, Senior Vice President, Toyota Kirloskar Motor said, “We, at Toyota, believe in constant innovation to upgrade our products and offer the most advanced and premium features to our customers. It is with this philosophy that we have come a long way with the Etios series, which was specially designed for India. The newly launched Etios Cross X-Edition is distinctly styled to stand out and make a statement with enhanced exterior styling, refreshed interiors and improved comfort

As safety leaders in the industry, our vision of “Safety first” is also clearly visible in the New version of the Etios Cross X-Edition. Etios was the first in segment to standardize dual SRS airbags across all grades and has secured 4 star ratings in the GNCAP assessment in early 2016. With the launch of the Platinum Etios and the New Liva, we further reinstated our safety commitment by standardizing the Anti-Lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) in all our models across all grades which is the first in the industry. Etios Cross X- Edition with its impressive new features will surely make a bold entrance in the Indian market.

Sharing his thoughts on the new offering, Mr. N. Raja, Director & Senior Vice President (Sales & Marketing), Toyota Kirloskar Motor Pvt. Ltd said, “We are happy to introduce the limited edition of Etios Cross this festive season for Indian customers. It has been our endeavor to keep upgrading our products keeping in mind the evolving needs of the local market. We have continuously been improving Etios series by refreshing and adding new features every year, this year we have introduced a limited edition variant of the Etios Cross to further enhance our customer delight. With its distinctive sporty styling and exciting features, this edition will surely add to the festive cheer for customers looking for something different. We expect to further boost the customer interest with the Etios Cross X- Edition.”

Bookings will be open from today at Toyota dealerships. Key new features are depicted through images as below:

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Feature	Image
i. Black accents on: Radiator Grill Fog Bezel Front & Rear Scuff Plates Roof Rails
Body color cladding & X Edition badge
Reverse Parking Camera with display on Audio Screen
Instrument Panel with new Carbon Fiber Finish
New Black & Grey Seat Fabric
New 6.8” Touch Screen Audio With Reverse Camera Display
Dual Front SRS Airbags
Anti-Lock Braking System (ABS) with Electronic Brake-force Distribution (EBD)
Front Seat Belts with Pre-tensioner and Force Limiter

Log onto https://www.toyotabharat.com/media/media-contact/ for latest images of all Toyota models in India

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Overview of TKM

Company name	Toyota Kirloskar Motor Private Limited
Equity participation	TMC: 89%, Kirloskar Group: 11%
Number of employees	Approx. 7,000 +
Land area	Aprox. 432 acres (approx.1,700,000 m2)
Building area	74,000 m2
Total Installed Production capacity	Upto 3,10,000 units

Overview of TKM 1^st Plant

Established	October 1997 (start of production: December 1999)
Location	Bidadi
Products	Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity	Upto 1,00,000 units

Overview of TKM 2^nd Plant

Start of Production	December 2010
Location	On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products	Corolla Altis, Etios, Etios Liva, Etios Cross, Camry & Camry Hybrid
Installed Production capacity	Upto 2,10,000 units

For any further Queries please contact:

Toyota Kirloskar Motor Pvt. Ltd.	Creation
Priyanka Bhattacharya Mobile : +91 9880767778 Email : priyanka_bhattacharya@toyota-kirloskar.co.in	Kaveri Mandanna Mobile :+91 90089-59697 Email : kaveri.mandanna@creation.io