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New Delhi, 7^th February, 2018: Toyota Kirloskar Motor today added to the excitement of Auto Expo 2018 with the unveiling of Yaris – one of the most anticipated launch this year. With Yaris the leading auto manufacturer marks its entry into the highly competitive B-segment in India. Built on Toyota’s renowned philosophy of QDR (Quality, Durability & Reliability) this world class sedan is as advanced as it is luxurious. Under the Development concept of “the New Value Pioneer” Yaris offers distinctive design, spaciousness, quality and comfort comparable to higher class vehicles.

Yaris, named after the Greek goddess Charis who embodies Beauty and Elegance, dons a premium fascia. The model has gained international reputation for its five distinctive attributes - advanced and emotional design, expansive comfort, superior ride quality and quietness, dynamic efficiency and class-leading safety and technology.

Sharing his thoughts on how Toyota is ushering in a new motoring experience in the nation, Mr. Takatomo Suzuki - Chief Engineer, Toyota Motor Corporation said, “We are delighted to mark Toyota’s entry in the B-high segment in India with the Yaris - “The New Value Pioneer”. We see Yaris as a model that will introduce new customers to brand Toyota in the country. We have developed our new sedan without compromise to embody the Indian car buyers’ overarching desires for a premium and high-performance vehicle. We are certain that the design concept of Yaris, which is inspired by actual customer needs rather than traditional ideas will exceed expectations. Our focus has been on creating a distinctive, superior car with intuitive functions that is set to lead the next generation of B-High segment and simultaneously drive an emotional connect with the Indian customer base.”

Also present at the unveiling Mr. Akito Tachibana, Managing Director - Toyota Kirloskar Motor said, “At Toyota, we always strive to evaluate the evolving customer expectations & dynamics of the market. The Indian economy which is growing at a faster pace witnesses customer lifestyle transformation with higher disposable incomes. We see high market potential with growing population of Indian middle class families aspiring for more advanced features, safety, space, luxury, style and comfort. We truly understand and value the expectations of the consumers to deliver ever better cars with our renowned best-in-class Technology, Safety and Innovation.

Our successful & leading models in India – Innova Crysta & Fortuner, have been a great learning experience and we are here today to take this learning ahead with the most celebrated world class sedan, the launch of Yaris for the desirous Indian consumers at focus. Toyota Yaris has already established itself as one of the most acclaimed model around the world giving a strong competition to other global models in the segment. With unique features customized for Indian market and a CVT option, we hope the vehicle will strongly appeal to Indian families especially the women drivers in India.”

Speaking on the new offering Mr. N Raja, Deputy Managing Director, Sales & Service, Toyota Kirloskar Motor said, “It gives us immense pleasure to present our world class sedan to our Indian customers with unique presence and advanced features to deliver a true Toyota experience. Most Dependable family cars, premium MPV, popular off roaders, world class sedans to electrified vehicles we have introduced products in the Indian market keeping in mind evolving customer needs. Yaris is built on the Toyota philosophy of QDR offering 12 first in segment features like Power Driver Seat, 7 SRS Airbags, Roof Mounted Air Vents, TPMS, Front Parking Sensors, All Wheel Disc Brakes. Yaris commands attention and connects emotionally with globalized young aspirational buyers with its cutting edge exterior design and state of the art interior design. It is our aim to give customers in India a car that exceeds expectations. We would like to thank our valued customers for their loyalty and we hope that they will continue to show the same appreciation to this new product.”

Testament to its unbeaten safety features, Toyota Yaris recently received 5-star safety ratings from the New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP).

The bookings open for customers from April 2018.

First in Segment Features *
7 SRS airbags - D+P airbags, Side airbags, Curtain Shield Airbags (CSA) and knee airbag]	Tyre Pressure Monitoring System
All Wheel Disc Brakes	Roof mounted Air Vents with Ambient Illumination
Power Driver Seat	Front Parking Sensor
Acoustic & Vibration Control Glass	4.2” TFT MID with Eco wallet
Hand / Air Gesture Audio	60:40 Split Rear Seats
Adjustable Rear Centre Headrest	Line guide in RCL

Product Details:

1. Safety 7 SRS Airbags (D+P airbags, Side airbags, Curtain Shield Airbags (CSA) and Knee airbag) Anti-Lock Braking System(ABS) with Electronic Brake Distribution (EBD) Tyre-Pressure Monitoring System (TPMS) Vehicle Stability Control Hill-Start Assist Control Front & Rear Parking Sensor Impact Sensing Door Unlock Rear Camera Follow-me-home Headlamps Automatic Headlamps ISOFIX Child Seats Rain Sensing Wipers Front Fog lamps Rear Fog Lamps	2. Technology/ Features Power Driver Seat Roof mounted air vents with ambient illumination for rear passengers Fuel Saving Calculator on MID Touch Screen Navigation Audio with Smart Phone Connectivity Parking Sensor Display on MID Optitron Meter with 4.2" TFT Display
3. Comfort High Solar Energy Absorbing (HSEA), IR cut, Acoustic & Vibration Control Glass for Windshield & Doors for quieter cabin Rear Armrest with Cup holders Rear Sunshade Leather Upholstery with perforations Rear power outlets Smart Entry with Push Start Adjustable Headrest for all passengers including rear Steering-mounted Audio & MID Controls	4. Performance 1.5 L Dual VVT-i Gasoline Engine 7-Speed Continuously Variable Transmission (CVT) and 6-Speed Manual Transmission (MT) All 4 Disc Brakes Alloy Wheels Paddle Shift for CVT Cruise Control Strong Body for Enhanced Comfort
5. Design Projector Headlamps LED Line Guide in Headlamp & Tail Lamps LED Rear Combi Lamp Wide Lower Grille Piano Black Interiors Waterfall design Instrumental Panel Daytime Running Lamps Shark Fin Antenna Stitch on Instrumental Panel

Overview of TKM

Company name	Toyota Kirloskar Motor Private Limited
Equity participation	TMC: 89%, Kirloskar Group: 11%
Number of employees	Approx. 7,000 +
Land area	Aprox. 432 acres (approx.1,700,000 m2)
Building area	74,000 m2
Total Installed Production capacity	Upto 3,10,000 units

Overview of TKM 1^st Plant

Established	October 1997 (start of production: December 1999)
Location	Bidadi
Products	Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity	Upto 1,00,000 units

Overview of TKM 2^nd Plant

Start of Production	December 2010
Location	On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products	Corolla Altis, Etios, Etios Liva, Etios Cross, Camry & Camry Hybrid
Installed Production capacity	Upto 2,10,000 units

For any further Queries please contact:

Toyota Kirloskar Motor Pvt. Ltd.	Creation
Priyanka Bhattacharya Mobile : +91-98807-67778 Email : priyanka_bhattacharya@toyotakirloskar.co.in	Kaveri Mandanna Mobile :+91-90089-59697 Email : kaveri.mandanna@creation.io