Hyderabad, February 26, 2020: Toyota Kirloskar Motor (TKM) today unveiled the illustrious Toyota Vellfire, the new luxurious self-charging hybrid electric vehicle in India. The luxurious and spacious interiors of the new Vellfire boasts of opulence while the majestic and fearless exterior is thoughtfully curated to leave a lasting impression.

The New Vellfire delivers a powerful driving experience while ensuring low fuel consumption and carbon footprints. Vellfire being strong hybrid, studies have shown that strong hybrid vehicles are capable of running 40% of distance and 60% of time on electric or zero emission mode with engine off*.

The 2.5-liter 4-Cylinder Gasoline Hybrid Engine offers 86 kW (115 BHP) power and a max torque of 198 Nm @2800-4000 rpm. The new Vellfire engine which is also coupled with two electric motors and a hybrid battery ensures low emissions whilst delivering a delightful driving experience.

Present at the launch, Mr. Vikram Kirloskar- Vice Chairman, Toyota Kirloskar Motor said, “The automotive industry in India is undergoing a profound technology-driven transformation with innovation and creativity defining the overall customer experience. As industry leaders, it is imperative for us to challenge ourselves and provide customers with new breakthroughs that not only promises magnificence and comfort, but also contributes to the well-being of the ecosystem.  At Toyota, environment consciousness is etched into our ecosystem, from fuel efficient vehicles to developing ever better eco techniques & approaches, TKM has environmentally sustainable solutions at the heart of all our business operations and every single vehicle that is manufactured in the plant. Along the lines, our latest offering New Toyota Vellfire too embodies our commitment of offering “Ever-Better Cars with Ever-Better Technology for an Ever-Better Environment”.

Sharing views on the launch of the New Vellfire in India, Mr. Masakazu Yoshimura, Managing Director, Toyota Kirloskar Motor said, “Today marks an important day in our Journey in India, as we add another milestone product to our lineup of electrified vehicles. The New Vellfire truly encapsulates Toyota’s class defining technology, comfort, elegance and sustainability that ultimately offers an excellent driving experience for the customers. Globally, we have a caravan of luxury offerings, and the launch of Toyota Vellfire in India marks a significant moment in our journey. The Vellfire is an icon of ultimate luxury whilst envisaging a greener future. Today’s announcement is a significant step in our mid-to-long-term plan to achieve Zero CO2 challenge. We will continue to work for mass electrification thus moving towards the goal of sustainable mobility”.

Also speaking on latest offering, Mr. Naveen Soni, Sr. Vice President, Toyota Kirloskar Motor said, “The Toyota Vellfire offers a perfect blend of superior craftsmanship and comfort while delivering a phenomenal fuel efficiency with its Self-Charging Hybrid Electric Technology. Our new offering truly encapsulates Toyota’s class defining technology, comfort, elegance and sustainability and it gives us immense pleasure to bring such a renowned vehicle to India.

Ultra-efficient and effortless, the new luxury vehicle’s performance ensures a smooth and comfortable experience in all conditions. The Vellfire is well-aligned with Toyota Environmental Challenge 2050 which encourages us to move towards a society where people, cars and nature can coexist in harmony.

Over the years we have introduced several segment leading products and we would like to thank our valued customers for their loyalty throughout our journey and we hope that they will extend their appreciation to this new product also. Today, as we drive home the New Vellfire we are certain of setting new standards in performance, capability and sustainability. So far customer feedback has been encouraging, we are happy to inform that first 3 months of shipment has been sold out.”

The New Vellfire is bold on the outside and beautiful on the inside. The super spacious and modern interior is infused with quality and glamour to provide pride and lounge class travel wherever you go.  The Vellfire possess unshakeable presence with a comfortable ride and exceptional handling stability with an emphasis on boldness on the exterior. In addition to high body rigidity, a newly developed VIP tuned suspension has been adopted for the rear to achieve a luxurious ride, while maintaining stability.

The efficient Gasoline Hybrid Engine delivers exemplary power, fuel efficiency, environmental performance backed by hybrid system provides enhanced fuel efficiency and acceleration. This advanced technology bumped-up by the hybrid synergy has also contributed to an impressive mileage of 16.35 Km/l as certified by test agency (under standard test conditions).

The luxurious and bold Vellfire has dynamic new exteriors designed to emulate a majestic and imposing on-road presence. The boldness characterized by single Ingot-Shaped Grille design, aggressively shaped triangular fog lamp bezels, upper headlamps with two square Projectors -with blue accents extension, chiseled body structure. The power sliding doors, two-part rear combination lamps, twin moonroofs makes this luxurious lounge stand out – bold and fearless.

The Vellfire comes with sleek and contemporary new advanced interiors which redefines spaciousness, prestige and comfort. The cabin resembles that of a private enclosed suite and is accentuated with a range of advanced features which include leather upholstery, memory setting of seats, 17-speaker JBL premium audio, power adjustable seats with Ottoman function, 16 colors ambient light & super long seat sliding function.

Safety is a high priority at Toyota and a host of active and passive state-of-the-art safety systems and technologies will ensure safety for all passengers as well as pedestrians. The New Vellfire is equipped with 7 SRS Airbags & VDIM (Vehicle Dynamics Integrated Management) which is a proactive safety feature which provides stability to the vehicle based on vehicle performance control technology. Other safety features in the Vellfire come along with Emergency Brake Signal, Hill start assist control (HAC) and Vehicle Stability Control (VSC).

Strong Hybrid Electric Vehicles (SHEVs) belong to the family of electrified vehicles (xEVs), that also includes Plug-in Hybrid Electric Vehicles (PHEVs), Battery Electric Vehicles (BEVs) and Fuel Cell Electric Vehicles (FCEVs) as these technologies share common core technology of advanced Batteries, Motors and Controllers. This technology also facilitates regenerative braking which allows storing of energy generated from braking into the batteries. The energy generated is further used to propel the vehicle either by electric motor only or have the motor assist the traditional fossil fuel engine. As the SHEVs use the electric motor and the ICE (Internal Combustion Engine) in an optimal manner, fuel consumption is minimized, helping in reducing carbon emissions. Lastly, Strong Hybrid Electric Vehicles have “onboard charging” function, wherein the electric batteries automatically get charged while in operation. Thus, it does not require any external charging facility.

Available in four exciting colors: Burning Black, White Pearl, Graphite & Black.

*Prices will be same across the country at ex-showroom level except in Kerala

Some of the key features are depicted through images as below:

Features	Image
Greener future with Self Charging Hybrid Electric Vehicle
Advanced Equipments Premium 10” Audio with 17-Speaker JBL 13” Rear Seat Entertainment screen Electronic Parking Brake with brake hold Twin Moon Roof
Comfort redefined Powered Captain Seats in 2nd Row Lounge Command Centre Cooled & Heated Seats Memory Seats VIP spotlights Powered Ottoman with length extender
Advanced Safety Features Vehicle Dynamics Integrated Management System (VDIM) 7 SRS Airbags Panoramic View Monitor Tyre Pressure Monitoring System (TPMS)

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Overview of TKM

Company name	Toyota Kirloskar Motor Private Limited
Equity participation	TMC: 89%, Kirloskar Systems Limited (Mr. Vikram S. Kirloskar): 11%
Number of employees	Approx. 6,500
Land area	Approx. 432 acres (approx.1,700,000 m2)
Building area	74,000 m2
Total Installed Production capacity	Upto 3,10,000 units

Overview of TKM 1^st Plant

Established	October 1997 (start of production: December 1999)
Location	Bidadi
Products	Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity	Upto 1,00,000 units

Overview of TKM 2^nd Plant

Start of Production	December 2010
Location	On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products	Corolla Altis, Toyota Yaris, Etios, Etios Liva, Etios Cross & Camry Hybrid
Installed Production capacity	Upto 2,10,000 units

For any further Queries please contact:

Toyota Kirloskar Motor Pvt. Ltd.	Creation
Vinod Abraham Mobile : +91-97409-00854 Email : VinodAbraham@toyota-kirloskar.co.in	Kaveri Mandanna/ Akash Thakur Mobile : +91-90089-59697 / +91-77601-18507 Email : KMandanna@CurrentGlobal.com/Akash.Thakur@Creation.io