Bangalore, 26^th May 2023: Toyota Kirloskar Motor (TKM) flagged off its highly anticipated ‘Great 4x4 X-pedition’ today, marking the beginning of an extraordinary three-day adventure for motoring enthusiasts across the country. This thrilling drive aims to captivate and engage the 4x4 SUV fans through an unparalleled off-roading experience, encouraging them to go beyond the ordinary, by igniting the spirits of adventure, and create lasting memories through this exciting journey with Toyota. This endeavour is poised to deliver "Mass Happiness" to all the participating 4x4 community.

The Great 4x4 X-pedition by Toyota commenced this morning from Bangalore with the participation of 4x4 enthusiasts from Southern India. It will traverse through the exhilarating routes of Hassan and Sakleshpur over next two-days with an impressive convoy of 4x4 SUVs, driven by off-roading enthusiasts to unleash the true potential of their proudly owned vehicles, including the legendary Hilux, Fortuner 4x4, LC 300, Hyryder AWD, as well as other SUV brands of vehicles.

As an integral part of this X-pedition, TKM has created an additional 4WD track replete with natural obstacles like articulation, side inclines, rambler, deep ditches, slush, rocky beds, and more, ensuring an extreme off-roading experience like no other. Over the next few days, participants will not only indulge in thrilling off-roading adventures but also immerse themselves in the scenic beauty of the region and explore historical points of interest along the way. This initiative also encompasses company’s vision towards sustainability by engaging in social interventions and contribute to restore nature’s ecosystem. Moreover, attendees can partake in various recreational activities that is expected to enhance the excitement of this inspiring 4x4 outdoor lifestyle experience.

Marking the flag-off of the first-ever ‘Great 4x4 X-pedition’ in southern region of India, Mr. Atul Sood - Vice President, Sales and Strategic Marketing of Toyota Kirloskar Motor said, "The Great 4x4 X-pedition by Toyota is designed to connect with the 4x4 fans, enriching their experiences by providing them an opportunity to be a part of our unforgettable journey. We extend our heartfelt gratitude to all the enthusiastic participants, and wishing them a safe, memorable, and exhilarating drive”.

Overview of TKM:

Equity participation	Toyota Motor Corporation (Japan): 89%, Kirloskar Systems Limited (India): 11%
Number of employees	Approx. 6,000
Land area	Approx. 432 acres (approx.1,700,000 m2)
Building area	74,000 m2
Total Installed Production capacity	Up to 3,10,000 units

Overview of TKM 1st Plant:

Established	October 1997 (start of production: December 1999)
Location	Bidadi
Products	Innova HyCross , Innova Crysta , Fortuner manufactured in India.
Installed Production capacity	Up to 1,00,000 units

Overview of TKM 2nd Plant:

Start of Production	December 2010
Location	On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products	Toyota Camry Hybrid, Urban Cruiser Hyryder, Hilux
Installed Production capacity	Up to 2,10,000 units

* Vellfire imported as CBU

For Any Further Queries, Please Contact:

Toyota Kirloskar Motor Pvt. Ltd.	Current Global
K R Rani Email : ranikr@toyota-kirloskar.co.in	Shakuntala Datta Mobile : +91-98456 11219 Email : SDatta@webershandwick.com