Bangalore, 16^th October 2024: Adding to the festive fervour, Toyota Kirloskar Motor (TKM) today announced the Limited Edition of its highly popular model - Urban Cruiser Taisor. This special edition, designed with a focus on enhancing style, and premium-ness, comes with a well curated Toyota Genuine Accessories (TGA) package to elevate delight and excitement to customers.

Available across all Turbo variants, the Limited Edition comes with a comprehensive TGA package of ₹20,160 enhancing both the exterior and interior of the versatile UC Taisor. List of key features:

• Front and rear under spoilers in granite grey and red colors
• Premium door sill guards
• Chrome garnishes for the headlamps and front grille
• Body side molding
• Door visor premium
• All-weather 3D mats and a welcome door lamp

All TGA will be fitted by certified Toyota technicians at dealerships, ensuring the highest quality and customer satisfaction.

Commenting on the introduction of the festive edition, Mr. Sabari Manohar – Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “At Toyota, our efforts have always been centered on being a part of our customers' special occasions and celebrations which reflect our dedication to crafting delightful, customer-centric experiences. Following the recent introduction of the Urban Cruiser Hyryder Festive Edition, we are excited to offer the Urban Cruiser Taisor Festive Edition, designed to bring something fresh and exciting to this festive season. We are confident that our customers will find great value in this new addition.”

Since its launch in April 2024, the Urban Cruiser Taisor has quickly become a favorite among customers, especially those seeking a blend of style, performance, and versatility. Inspired by Toyota's SUV heritage, the Taisor features striking exteriors that exude a sense of prestige, complemented by its sleek, aerodynamic design and bold front grille. With a reputation for reliability and comfort, the Taisor has captured the hearts of SUV enthusiasts across India.

The 1.0L Turbo is available in 5 Speed Manual Transmission and 6 Speed Automatic Transmission delivering maximum power of 100.06 PS @ 5500 rpm. In addition to a power packed driving experience, the 1.0L Turbo also offer segment best fuel efficiency of 21.5* km/l for Manual and 20.0* km/l for Automatic.

Customers can either book the car online https://www.toyotabharat.com/online-booking/ or visit their nearest Toyota dealership.

Overview of TKM

Equity participation	Toyota Motor Corporation (Japan) : 89%, Kirloskar Systems Limited (India) : 11%
Number of employees	Approx. 6,000
Land area	Approx. 432 acres (approx.1,700,000 m2)
Building area	74,000 m2
Total Installed Production capacity	Up to 3,42,000 units

Overview of TKM 1st Plant:

Established	October 1997 (start of production: December 1999)
Location	Bidadi
Products	Innova HyCross, Innova Crysta , Fortuner, Legender manufactured in India.
Installed Production capacity	Up to 1,32,000 units

Overview of TKM 2nd Plant:

Start of Production	December 2010
Location	On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products	Camry Hybrid, Urban Cruiser Hyryder, Hilux
Installed Production capacity	Up to 2,10,000 units

*Other Toyota Models: Glanza, Rumion, Urban Cruiser Taisor

**Imported as CBU: Vellfire, LC 300

For Any Further Queries, Please Contact:

Toyota Kirloskar Motor Pvt. Ltd.+	Current Global
Rani KR Email : ranikr@toyota-kirloskar.co.in	Shakuntala Datta Mobile : +91 9845611219 Email : SDatta@webershandwick.com