09^th March 2024, Guwahati: Toyota Kirloskar Motor (TKM) today announced the flag-off of the 'Great 4X4 Expedition by Toyota,' held in Guwahati, being the fifth exhilarating drive in a series of adventurous off-roading conducted in various regions of India. This captivating event in the unique and highly significant Northeast region promises an unforgettable experience, uniting passionate off-roaders in the picturesque landscape of PRP Valley and explore some of the scenic locations in Meghalaya region, from 8^th March to 10^th March 2024. Earlier in May 2023, TKM announced its first-ever initiative of 4X4 experiential drives for the motoring enthusiasts from across the country, which were held in four zones (regional level – North, South, East and West), gaining lot of popularity and interest amongst 4X4 fraternity. These drives have been designed to engage with country-wide 4X4 SUV community, offering the delightful experiential drive.

Notably, the 4X4 enthusiasts will partake in various engagements to elevate their outdoor lifestyle experience during the ‘Great 4X4 Expedition by Toyota’. Through this initiative, TKM aspires to connect participants with their sense of adventure and inspire them to explore new horizons, and thereby delivering ‘Mass Happiness’.

The expedition features a convoy of remarkable 4-wheel drive SUVs, such as the iconic Hilux, the legendary LC300, the popular Fortuner and the Hyryder AWD (All Wheel Drive) and including the owners of SUVs from other brands as well, thereby fuelling their spirit of adventurous 4X4 drive.

Commenced today, the ‘Great 4X4 Expedition by Toyota’, will lead the participating 4X4 fans to the PRP Valley (Guwahati), undertaking trail drives with an impressive line-up of 4X4 SUVs, while expressing the shared admiration and respect for the nature along the driveway. As an integral component of this great expedition, TKM has identified certain off-road track with natural obstacles that offers unique experiences such as articulation, side inclines, rambler, deep ditches, slush, and rocky beds. These tracks curates an exceptional driving experience that showcases the remarkable capabilities of the 4X4 vehicles. Needless to mention, with customer safety and security being the top priority at Toyota, necessary safety measures have been suitably planned & in place, and in addition the participants will be well guided by the 4X4 experts during the entire experiential drive.

Furthermore, as a part of Toyota’s commitment to sustainability, the company continues to make significant strides towards reducing the carbon footprint. In line with such carbon neutral goals, the event will also include an environment preservation initiative in which every 4X4 participants will actively contribute towards to a tree plantation virtually, wherein Sankalp Taru will plant the saplings & maintain them, on behalf of the participants. The participants can observe the growth of their plant, by scanning the QR code provided to them.

Taking part in the Fifth ‘Great 4X4 Expedition by Toyota’, one of the thrilled 4X4 Participants, said, “As a proud Toyota customer, owning Hilux, and a 4X4 fan, I am thankful to Toyota for this great opportunity to participate in the ‘Great 4X4 Expedition by Toyota’, a testament to the brand's commitment in providing remarkable experiences. Toyota has been an integral part of my family's mobility experience for years, and our loyalty to the brand stems from the exceptional quality, reliability, and innovation that Toyota consistently delivers.

Me and my family member are looking forward to having fun and adventurous drives with Toyota, especially navigating the natural obstacles and the challenging terrains across Guwahati and Meghalaya that promises an exhilarating drive experience. Furthermore, hoping to indulge in the other outdoor recreational activities planned for the next two days of this exciting travel, experiencing local music and culture, native cuisine, nature walk, plantation tour, etc. In addition, we are eager to forge connections with the fellow 4X4 community taking part in Toyota’s Great 4X4 Expedition. We can't wait to create lasting memories with family and 4X4 friends. Here's to an unforgettable adventure with Toyota!"

Marking the flag-off moment of the ‘Great 4X4 Expedition by Toyota’, Mr. Sabari Manohar, Vice President - Sales-Service-Used Car Business of Toyota Kirloskar Motor, said, “Toyota’s ‘Great 4X4 Expedition’ is an experience that encompasses camaraderie, adventurous drive, and provide great outdoor fun. This unique initiative continues to inspire more people to pursue their admiration for off-road experience, the joy of driving 4x4. The Northeast region is unique and highly significant to Toyota. We have embarked on the Northeast 'Great 4X4 Expedition by Toyota' being the fifth leg, post the huge success of the last four series of this 4x4 experiential drive that concluded in South, West, North & East regions respectively.

Further, these efforts aim to evoke fun spirt in the participants' hearts, irrespective of their vehicle brands. It signifies our dedication not only to providing delightful 4X4 experiences but also foster inclusivity, spirit of exploration and commitment to environmental sustainability. Further, every participant will have an opportunity to contribute to nature conservation through planting of saplings via Sankalp Taru (NGO). We express our sincere gratitude to all the participants and wish them a joyous expedition with Toyota.”

Overview of TKM

Equity participation	Toyota Motor Corporation (Japan) : 89%, Kirloskar Systems Limited (India) : 11%
Number of employees	Approx. 6,000
Land area	Approx. 432 acres (approx.1,700,000 m2)
Building area	74,000 m2
Total Installed Production capacity	Up to 3,42,000 units

Overview of TKM 1st Plant:

Established	October 1997 (start of production: December 1999)
Location	Bidadi
Products	Innova HyCross, Innova Crysta , Fortuner, Legender manufactured in India.
Installed Production capacity	Up to 1,32,000 units

Overview of TKM 2nd Plant:

Start of Production	December 2010
Location	On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products	Camry Hybrid, Urban Cruiser Hyryder, Hilux
Installed Production capacity	Up to 2,10,000 units

*Other Toyota Models: Glanza, Rumion

**Imported as CBU: Vellfire, LC 300

For Any Further Queries, Please Contact:

Toyota Kirloskar Motor Pvt. Ltd.	Current Global
K R Rani Email : ranikr@toyota-kirloskar.co.in	Shakuntala Datta Mobile : +91-98456 11219 Email : SDatta@webershandwick.com